Project Management, Logistics, Strategy





Mercedes-Benz | A-Class Launch Roadshow

A genuinely unique and jaw dropping project befitting one of the world’s most renowned brands.

Working alongside Creative Director Simon Hatter, our Team delivered a truly magical ‘reveal’ that helped to raise awareness of Mercedes-Benz’s New Concept A-Class.

The full size ‘clay’ model was in the UK for just one month and scheduled to tour four major retail malls (Westfield London, Bullring Birmingham, Arndale Centre Manchester and The Braehead Shopping Centre in Scotland).

The model was placed on a stage within a mirrored box surrounded by tubes of dynamic light. Every 15 minutes the box opened to specially commissioned music to reveal the exquisite lines of the new Concept A-Class. The public’s response was overwhelming and the resulting social media chatter far exceeded expectations.