Play Now Play New

We Make Studio transformed Nike's flagship store into a massive playground with three different set ups scheduled to run during the 30 days of November. Averaging 8,000 vistors per day.

The new ‘Play Now’ space has been created for children aged from 8 to 12 years and will feature a range of games that will introduce them to the world of movement and play. Here, they can try sports without the pressure of competition, rules or fear of failure, while spending precious time with their families and kickstarting healthier lifestyles.

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