The challenge

The site is on (arguably) Paris’s most famous avenue, surrounded by world-class brands’ store fronts. The Nike store is designed to be a ‘House of Innovation’ – the company’s ‘most digitally connected and immersive retail concept in the world’. It therefore demanded a bespoke, high brightness LED system and video content manipulation solution, to integrate with a futuristic experiential space.
The LED system would serve as the primary pieces of Nike’s famous branding for the store–among the most recognisable in the world – and they needed to be constructed to perfectly fit the shape of Nike’s swoosh. The system and control hardware also needed to be contained within the custom polished stainless steel sign structure and be well hidden from view, so the signage looked neat and free from distraction in the large windows.
Communication was going to be key to the success of the project, to ensure that the technology and engineering would blend seamlessly and meet Nike’s exacting requirements.

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