Inspired ICE 2026
Dynamic Evolution, Immersive Innovation, Returning to Fira de Barcelona’s Gran Via, the 2026 Stand evolves Inspired’s signature aesthetic into a more vibrant, product-centric experience. This year’s build pushes boundaries of the immersive concept by introducing color-coded enviroments and intergrated wayfinding to guide visitors through the next generation of gaming.
Year
January 2026
Client
Inspired Entertainment
SIZE
20m x 25m
Project Summary
Colour-coded Product Zoning - The 2026 layout introduced distinct visual identities for the Interactive, Gaming and Hybrid Dealer zones using vibrant accents in Red, Green and Gold.
Doubledeck L Shape - The Signature double-deck has been reconfigured into a dynamic L-shape. This evolution moves away from the previous linear layout to better define the booth perimeter and maximise floorspace.
Centralized Multimedia Hub - A massive, wide-format Virtual Sports multi-screen array anchors the the centralised hospitality bar.
Intergrated Dwarf Walling - The perimeter is now defined by sleek, matte-black geometric dwarf walling featuring subtle branding. This created a clear boundary for the hospitality area while maintaining an open, inviting feel.
Dedicated Hospitality Lounge - Tucked behind the interactive zone screen, a semi-private lounge area provides an intimate settling for focused discussions, featuring comfortable armchairs and a branded backdrop.
