Play Now, Play New
“Turn the flagship store in the Dubai Mall into a massive playground!”. The aim of the project was to create an inclusive space for play, while subtly promoting both the physical and mental benefits of sport.
Year
January 2023
Client
Nike
FUN FACT
⛹️ 3 sports
📅 30 days
🏀 Game space changed every 10 days
Project Summary
Play trails and games moved kids around the 35,000 sq ft store with the mega games changing every 10 days to keep everyone on their toes! Kids of all ages could get involved without the pressure of competition, rules or the fear of failure....just pure colourful fun! With an averaging of 8,000 visitors per day, we think it was a huge success!
