WPP Beach - Cannes Lions 2025
A Premium Beachfront Activation, This project for WPP at Cannes Lions 2025 delivered an expansive enviroment for networking and high-impact content. Thoughtfully designed timber structures created a light-filled and open atmospherem, seamlessly intergrating the brand’s indentity with the iconic Mediterranean landscape.
Year
2025
Client
WPP
design Agency
be-good
Project Summary
Architectural Timber Pavillions – Custom-built modular structures featuring vertical slatted walls that balance privacy with natural light and sea views.
Intergrated Content Stages – High-spec presentation areas with built-in digital displays, designed for keynote sessions in an open-air coastal setting.
Bespoke Brand Detailing – Precision CNC-cut timber with metallic accents that translate the WPP identity into tactile, high end architectural finishes.
Premium Hospitality Zones – Dining and lounge enviroments finished with neutral linens and natural greenery for a sophisticated guest experience.
