LEGO Friends - Unicorn Dream Café
Bringing the world of LEGO Friends to life, the Unicorn Dream Café transformed the iconic LEGO Friends universe into a full-scale, immersive pop-up experience in the heart of London.
Marking a first for LEGO Friends, the project saw the Unicorn Dream Café recreated as a life-size physical environment for the very first time. Designed by HATTER Agency, the build brought the colourful world of Heartlake City into reality, creating an engaging setting centered around special screening of LEGO Friends: Heartlake the Musical.
Visitors were invited to step inside the world of Heartlake City, explore the themed café and come together to enjoy the screening. A standout feature was the dedicated ‘Cake Away’ takeaway window, giving passers-by an opportunity to engage with the experience and collect an exclusive LEGO gift, even without a screening ticket.
Working closely with the creative team, We Make Studio delivered the full fabrication and installation, transforming HATTER’s design into a vibrant, fully realised environment for visitors to enjoy.
Year
2026
Client
LEGO
design Agency
HATTER
Project Summary
First-of-Its-kind Build – Delivering the first full-scale recreation of a LEGO Friends set, translating the original Unicorn Dream Café into an immersive, life-size physical environment.
Full Fabrication – Delivering the complete fabrication of the Unicorn Dream Café, translating HATTER's creative vision into a full-scale physical experience.
Screening Experience – Creating the environment for visitors to come together and enjoy special screenings of LEGO Friends: Heartlake The Musical, forming the central purpose of the pop-up.
‘Cake Away’ Window – Fabricating a dedicated takeaway window, allowing visitors without screening tickets to engage with the activation and collect an exclusive LEGO gift.
Immersive Environment – Bringing the colourful LEGO Friends universe into the real world through themed spaces and detailed branded features inspired by Heartlake City.
Installation & Delivery – Managing the full installation of the experience at Potters Fields Park, London, ensuring everything was ready to welcome families and LEGO fans.
